How Flagstop Gained More Insight From Their Data Through Enrichment


Flagstop Car Wash, a car wash establishment with 15+ locations, faced a challenge with their point-of-sale (POS) system lacking sufficient reporting capabilities. The absence of comprehensive and insightful reporting made it difficult for Flagstop to gain a holistic understanding of their overall performance and identify areas for improvement. These limitations posed a threat to Flagstop’s plans for growth.


To overcome this challenge, Flagstop partnered with Franchise Data Solutions (FDS) to implement a custom analytics strategy powered by the FDS Reporting Platform. In addition to automating all sales data aggregation and reporting, this custom solution included the integration of weather data, allowing Flagstop to analyze and understand the impact of weather conditions on customer behavior and revenue. Additionally, the solution incorporated custom logic to track and analyze membership revenue, providing valuable insights into this important revenue stream.


The implementation of the daily reporting solution brought significant benefits to Flagstop. By automating the reporting process, the operating and back-office teams saved time and resources, allowing them to focus on operations rather than compiling and generating reports.

The enriched reporting provided Flagstop with a better understanding of their overall performance, allowing for better root cause analysis and benchmarking. The analysis of membership revenue through custom logic empowered Flagstop to uncover valuable insights, contributing to strategies aimed at enhancing membership retention and revenue growth.

With access to engaging and informative reports daily, Flagstop was able to proactively identify trends, areas for improvement, and revenue optimization opportunities. This comprehensive view of their business performance facilitated more informed decision-making and improved overall operational efficiency. These strategies and tools will be critical to continuing to fuel their growth going forward.

FDS provides robust analytics that have helped multi-location businesses achieve remarkable results: on average, 5 new openings per year, a 6% increase in profitability, and 15+ hours saved weekly.